If youve started using Adsense as a explicit way to increase selling income, but the numbers just arent adding up to what you expected, the problem might be with the ads themselves. If the ads being generated by Googles Adsense arent relevant to your website, visitors will not click on them. And, no click-y, no funds . Its that simple. And its a simple situation to fix.

One way to know if the ads are working is to monitor the click-through-rate (CTR) on a page. If its low, its usually an indication that once a visitor arrived at your page using a certain keyword, that visitor did not find any ads relevant to that keyword. And unfortunately for you, the visitor found no reason to click on the ads.

How do I know this? It happened on my website. On one of my sites, I had a page dedicated to PHP programming (a programming language). The page had a low CTR. Upon further examination of the page, I noticed that not one of the ads was related to programming or even to technology.

What I did notice was that the ads were related to guitars. Guitars? I thought to myself, What relevance do guitars have to PHP programming? And I imagined visitors to my page wondered this as well.

After studying the ads, I noticed that one word seemed to keep jumping out at me. The word was strings as in guitar strings. Well strings are used in programming too, but Google was not able to make this distinction which is why it was creating guitar ads!

The solution to this problem was simple. I removed from my webpage the words string and strings (or I just used another word in place of string or strings). After Google found this page again and updated its view of it, the guitar ads were replaced with relevant ads. And best of all? CTR on this page immediately increased and so did my advertising income!

If you have a page with a low CTR, you can absolutely need to tweak your writing so Adsense generates ads that are more relevant to the page. When generating these types of changes to your webpages, make use of the same ideas you utilize for search engine optimization. Why?

Because Google uses the same logic to determine the appropriate Adsense ads to display on your page as it does to determine if your article should rank high for blue widgets.

Some areas on your page that might positive need a bit of writing tweaking include:

- The name of the page
- The H1-tags used in the page
- The number of occurrences of the keywords in the writing of the article
- Changing the filename (this could be very effective, but only do this for new pages that are not yet in the search engines or you risk losing traffic)

One word of advice: Do not lose your memory that your keywords determine your search engine rankings so take small steps when changing keywords.

And remember, the only ads that will bring you the excess Adsense income youre looking for are relevant ads!