Its very elegant to generate a lot of funds with AdSense. I know its user friendly because in a short space of time, Ive managed to turn the sort of AdSense revenues that wouldnt keep me in candy into the kind of income that pays the mortgage on a large suburban house, makes the payments on a family car and does a whole lot more besides.

But that doesnt mean there arent any number of mistakes that you might make when trying to increase your AdSense income - and any one of those mistakes can keep you earning candy funds instead of earning the sort of cash that may pay for your home.

There is one mistake though that will totally destroy your chances of earning a decent AdSense income before youve even started.

That mistake is making your ad look like an advertisement .

No one target to click on an ad. Your users dont come to your web page looking for advertisements. They come looking for content and their first instinct is to ignore everything else. And theyve grown better and better at doing just that. Todays Internet users know exactly what a banner advertisement looks like. They know what it means, where to expect it - and they know exactly how to ignore it. In fact most Internet users dont even see the banners at the top of the Web pages theyre reading or the skyscrapers running up the side.

But when you first open an AdSense account, the format and layout of the ads you receive will have been constructed to look just like ads. Thats the default setting for AdSense - and thats the setting that you have to work hard to change.

Thats where AdSense gets interesting. There are dozens of different strategies that smart AdSense account holders can make use of to stop their ads looking like ads - and contruct them look attractive to users. They include choosing the right formats for your ad, putting up them in the most workable spots on the page, putting together the best combination of advertisement units, enhancing your web page with the best keywords, selecting the most ideal colors for the font and the background, and a whole lot more besides.

The biggest AdSense error you might make is leaving your AdSense units looking like ads.

The second biggest mistake you can contruct is to not understand the best strategies to change them.

For more Google AdSense tips, visit www.adsense-secrets.com