When you install a piece of software, you usually get an End User License Agreement that youre supposed to read carefully. Youre then supposed to click a button to show that youve read it all through, understand it and agree with every word. If anyone but the lawyers who write these things has ever read them Ill eat my hat. Most many people just click and move on.

The Google Terms of Service are different.

Before you put Googles AdSense code on your website, you must read the Terms of Service carefully. Im not just proverb that to protect myself legally; Im proverb that to protect your income.

Googles terms are strict but sensible. They stop people from talking users who have no intention of buying from an advertiser into clicking on an ad. They protect advertisers from having their sites promoted in places with objectionable content. And they stop publishers from playing around with the code.

That last point is important. One of the biggest reasons that many people get banned from Google is that they play around with the code to improve the way their ads look. They get a bit too smart and think they may do a better job than Google. Thats a terrible mistake.

If you break the Terms of Service - even accidentally - you could find yourself banned for life. Thats the loss of all your AdSense revenues because of one silly bad choice .

The fact is, there are lots of perfectly legitimate strategies that you can utilize to change the way your ads look. Google itself provides a whole box of tools that you might use - and you should make use of them. Its precisely how you utilize those tools that will determine whether or not your website brings in pennies or bucketloads of bucks. In fact, there are so many ways that you may change the way your ad looks that theres no absolutely need to touch the code at all.

That doesnt mean you cant make use of code at all though. One way to increase your click-throughs is to put the code inside a table so that the ads generate a better impression on the page. Is that in line with Googles Terms of Service? You bet - provided you understand how or do it right. And you may bet that it will have a grand effect on your click-throughs and your revenues.

For more Google AdSense tips, visit www.adsense-secrets.com