When it comes to building dazzling revenues on AdSense, nothing is more important than following your stats. The effect of any change you contruct to your web page , to the positioning of your ads or to their layout or color is going to have a direct impact on the behavior of your users. Thats going to be clear in your stats. You will see it in your click-through rate and you will see it most importantly in your revenues.

You need to check your stats regularly. A week after youve made a change to the way your web page looks, you should check back in to see what that change did... and whether it brought you more money or less.

But your stats wont tell you everything. They might tell you whether or not youve made more funds this week than last week but they will not tell you what you need to do to build even more money next week. If you really want to find out what your users are up to - and get more of them doing the things you want - you will need to use some additional tools.

Tracking Programs The Internet is packed with tracking tools for AdSense. Some of those tools are just plain useless; others you really do not want to do without. In my book, Google AdSense Secrets, I give an introduction to each of the main programs and point out which ones you positively must have if you want to maximize your revenues. For now though, just bear in mind that the tracking code you make use of should let you see where your visitors are coming from, where your clicks are coming from and which keywords your biggest clickers are searching for when they find your website on a search engine.

Once youve got all that understanding, its a breeze to make use of the various AdSense strategies to optimize your web page and get more visitors clicking on the highest paying ads.

Graph Builders In addition to tracking programs that tell you data that you cant find out any other way, you should also make use of graph builders that generate your data a snap to compare and analyze. They convert your figures into graphs so that you can see with one look how your CTR is changing and how your revenues are improving. Some of the best tracking programs add this option but even if youve bought the wrong one, its still value downloading a graph builder - especially if you dont really have a head for figures.

For more Google AdSense tips, visit www.adsense-secrets.com